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“360° all-round view”
Brand Image and Campaign Analysis
show you how your brand develops and the influence of individual campaign components.
Our innovative approach presents the isolated effect of individual advertising materials on the brand image. This provides you with a 360° view of your campaign. Furthermore, you'll learn who the campaign reached and with what intensity.
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“time is ticking away”
Pre-Tests
are suitable for predicting the success of advertising materials and for deciding which route is best suited.
Especially before the campaign launch, time usually ticks a bit faster, and adjustments to the spot may need to be made at short notice. That's why we provide action recommendations within a few days and can react to adjustments promptly.
Recommendations for the media plan: Potential customers are described in detail regarding their media usage and interests.
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“After the campaign is before the campaign”
Post-Tests
determine whether the campaign has been successful and what can be learned from it for the future.
Understanding the "why" is particularly important to us. Through an intuitive presentation, we highlight the drivers of success or failure of a campaign. This provides our clients with specific recommendations to optimize a campaign.
The analysis is based on a proprietary statistical model encompassing more than 20 creative and activating attributes, external data, and structural characteristics of the tested advertising materials.
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If you are interested in our products, we would be happy to make you an offer.